{"product_id":"ssp-building-thriving-solo-massage-practice","title":"(Join the Waitlist!) - Building A Thriving Solo Practice (Live Workshop)","description":"\u003ch1\u003eBuilding A Thriving Solo Practice\u003c\/h1\u003e\n\u003ch3\u003eBuild Smarter. Earn Better. Create a Practice That Works for You.\u003c\/h3\u003e\n\u003cp\u003eYou started your solo practice to create more freedom, independence, and control over your career. But starting a business and \u003cstrong\u003ebuilding a thriving practice are two very different things.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3 style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(11, 10, 10); background-color: rgb(250, 245, 245);\"\u003e\u003cstrong\u003eTHIS CLASS IS COMING SOON! \u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003ch3 style=\"text-align: center;\"\u003e\n\u003cspan style=\"color: rgb(11, 10, 10); background-color: rgb(250, 245, 245);\"\u003e\u003cstrong\u003eTO BE NOTIFIED OF THE DATES AND TIMES THE COURSE WILL BE OFFERED SIGN UP BELOW FOR THE WAITLIST!\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong\u003e\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cdiv class=\"qMYqUG_convSearchResultHighlightRoot\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-8 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"fbskMG_root markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBuilding a Thriving Solo Practice\u003c\/strong\u003e is a practical, interactive workshop for massage therapists and spa professionals who already have a solo practice—or have started building one—and want to make it stronger, more consistent, profitable, and sustainable.\u003c\/p\u003e\n\u003cp\u003eInstead of spending four hours simply listening to another business presentation, you’ll use your \u003cstrong\u003eown practice as the case study.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eTogether, we’ll look at the health of your business, where your clients are coming from, whether they are returning, what your current workload is actually producing financially, and where your time and energy are going.\u003c\/p\u003e\n\u003cp\u003eYou’ll identify what is working, what may be holding your practice back, and what deserves your attention next.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eYou do not need a completely full schedule to have a successful solo practice.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe goal is to create the \u003cstrong\u003eright practice for you\u003c\/strong\u003e—one that supports your income goals without requiring you to sacrifice your body, your time, or the reasons you chose independence in the first place.\u003c\/p\u003e\n\u003ch2\u003eCourse Details\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eInstructor:\u003c\/strong\u003e Heather O’Neill, LMT, EST\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e 4-Hour Live Interactive Workshop\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eContinuing Education:\u003c\/strong\u003e CE information coming soon\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDesigned For:\u003c\/strong\u003e Massage therapists and spa professionals with an existing or developing solo practice\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClass Style:\u003c\/strong\u003e Education + discussion + guided practice evaluation + action planning\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eCourse Overview\u003c\/h2\u003e\n\u003cp\u003eGetting your business open is only the beginning.\u003c\/p\u003e\n\u003cp\u003eOnce you're working independently, different questions start to surface:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAm I charging enough?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy aren't more clients coming back?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow many clients do I actually need?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAm I busy—or am I profitable?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhere should I be spending my marketing time?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs my workload sustainable?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat should I work on next?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis workshop gives you dedicated time to stop working \u003cstrong\u003ein\u003c\/strong\u003e your practice for a few hours and start working \u003cstrong\u003eon\u003c\/strong\u003e it.\u003c\/p\u003e\n\u003cp\u003eYou’ll evaluate several areas of your business and use what you discover to create a practical action plan for moving forward.\u003c\/p\u003e\n\u003ch2\u003eWhat You’ll Learn\u003c\/h2\u003e\n\u003cp\u003e✔ How to evaluate the overall health of your solo practice\u003cbr\u003e✔ How to recognize what's working—and what needs attention\u003cbr\u003e✔ How client retention affects practice stability and income\u003cbr\u003e✔ How to evaluate where your clients are actually coming from\u003cbr\u003e✔ The difference between being busy and building a profitable practice\u003cbr\u003e✔ How pricing, workload, capacity, and income work together\u003cbr\u003e✔ How to recognize business activities that consume time without producing meaningful results\u003cbr\u003e✔ How to evaluate whether your current workload is physically and financially sustainable\u003cbr\u003e✔ How to identify the areas of your practice that deserve your attention next\u003cbr\u003e✔ How to create a realistic action plan without trying to fix everything at once\u003c\/p\u003e\n\u003ch2\u003eWorkshop Sections\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eSection 1: Your Practice Health Assessment\u003c\/strong\u003e\u003cbr\u003eTake an honest look at where your practice stands today. We'll evaluate key areas of the business so you can identify strengths, weaknesses, and opportunities for improvement.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSection 2: Clients, Retention \u0026amp; Practice Stability\u003c\/strong\u003e\u003cbr\u003eLook beyond simply attracting new clients. Examine rebooking, repeat business, referrals, client relationships, and the factors that help create a dependable client base.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSection 3: Income, Pricing \u0026amp; Capacity\u003c\/strong\u003e\u003cbr\u003eExplore what your current workload is actually producing. Consider pricing, expenses, service capacity, appointment volume, unpaid business time, and what you need your practice to financially provide.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSection 4: Workload \u0026amp; Sustainability\u003c\/strong\u003e\u003cbr\u003eA successful massage or spa practice shouldn't require you to work beyond your physical capacity. Evaluate your schedule, workload, administrative responsibilities, boundaries, and the demands your business places on you.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSection 5: What Is Actually Growing Your Practice?\u003c\/strong\u003e\u003cbr\u003eExamine how clients find you and where you're investing your marketing time and money. Identify the activities that are producing results and the ones you may be able to simplify, change, or stop doing.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSection 6: Your Solo Practice Action Plan\u003c\/strong\u003e\u003cbr\u003eBring everything together and choose the priorities that can make the greatest difference in your practice. You'll leave with a realistic plan for what to work on next.\u003c\/p\u003e\n\u003ch2\u003eYour Practice Becomes Part of the Workshop\u003c\/h2\u003e\n\u003cp\u003eThis is not a generic business lecture.\u003c\/p\u003e\n\u003cp\u003eThroughout the class, you'll work directly with information from \u003cstrong\u003eyour own practice\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eActivities may include:\u003c\/p\u003e\n\u003cp\u003e✔ Solo Practice Health Assessment\u003cbr\u003e✔ Client Retention Review\u003cbr\u003e✔ Client Source \u0026amp; Referral Review\u003cbr\u003e✔ Income and Appointment Evaluation\u003cbr\u003e✔ Workload \u0026amp; Capacity Assessment\u003cbr\u003e✔ Practice Strengths \u0026amp; Challenges Review\u003cbr\u003e✔ Priority-Setting Exercises\u003cbr\u003e✔ Personal Solo Practice Action Plan\u003c\/p\u003e\n\u003cp\u003eYou don't have to share private financial or business information with the class. Your individual evaluations are for \u003cstrong\u003eyou\u003c\/strong\u003e. Group discussion is designed to help participants learn from one another while maintaining appropriate professional privacy.\u003c\/p\u003e\n\u003ch2\u003eWho This Course Is For\u003c\/h2\u003e\n\u003cp\u003eThis workshop is designed for massage therapists and spa professionals who:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHave already started a solo practice\u003c\/li\u003e\n\u003cli\u003eHave clients but want greater consistency\u003c\/li\u003e\n\u003cli\u003eAre struggling to build repeat business\u003c\/li\u003e\n\u003cli\u003eAre busy but aren't sure they're earning enough\u003c\/li\u003e\n\u003cli\u003eWant to increase income without simply adding more appointments\u003c\/li\u003e\n\u003cli\u003eFeel like they're constantly marketing without knowing what is actually working\u003c\/li\u003e\n\u003cli\u003eHave been independent for years but know their practice could be stronger\u003c\/li\u003e\n\u003cli\u003eWant to simplify their business\u003c\/li\u003e\n\u003cli\u003eAre concerned about burnout or physical workload\u003c\/li\u003e\n\u003cli\u003eWant a clearer direction for the next stage of their practice\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eYour business does not have to be struggling to benefit from this workshop.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSometimes a healthy business simply needs a thoughtful evaluation and a new direction.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cp\u003e✔ Understand where your practice stands today\u003cbr\u003e✔ Identify the strongest and weakest areas of your business\u003cbr\u003e✔ Look at your income and workload more realistically\u003cbr\u003e✔ Understand the value of client retention and repeat business\u003cbr\u003e✔ Stop assuming that \"more clients\" is always the answer\u003cbr\u003e✔ Identify where your time and marketing efforts are producing results\u003cbr\u003e✔ Make decisions that support both profitability and longevity\u003cbr\u003e✔ Leave with clear priorities instead of another overwhelming business to-do list\u003c\/p\u003e\n\u003ch2\u003eWhat to Bring\u003c\/h2\u003e\n\u003cp\u003eBecause this is a working workshop, you'll get the most from the class if you come prepared with some basic information about your practice.\u003c\/p\u003e\n\u003cp\u003eWhen available, consider bringing:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eYour current service menu and pricing\u003c\/li\u003e\n\u003cli\u003eA general idea of your monthly business expenses\u003c\/li\u003e\n\u003cli\u003eYour typical number of appointments per week or month\u003c\/li\u003e\n\u003cli\u003eYour approximate rebooking or repeat-client patterns\u003c\/li\u003e\n\u003cli\u003eInformation about how new clients usually find you\u003c\/li\u003e\n\u003cli\u003eYour current marketing activities\u003c\/li\u003e\n\u003cli\u003eYour calendar or typical weekly schedule\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eDon't worry if you don't track all of this yet. \u003cstrong\u003eDiscovering what you should start tracking is part of the process.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003eAbout Your Instructor\u003c\/h2\u003e\n\u003cp\u003eHeather O’Neill, LMT, EST brings over 25 years of experience in massage therapy, esthetics, spa services, education, and independent practice.\u003c\/p\u003e\n\u003cp\u003eHer approach to solo practice is grounded in the realities of being a hands-on service professional.\u003c\/p\u003e\n\u003cp\u003eBuilding your own practice isn't about creating someone else's version of a successful business. It's about gaining greater control over your \u003cstrong\u003eincome, schedule, workload, clients, professional direction, and future\u003c\/strong\u003e while building something that can realistically support you.\u003c\/p\u003e\n\u003ch2\u003eReady to Build the Next Stage of Your Practice?\u003c\/h2\u003e\n\u003cp\u003eYou already took an important step when you chose to build something of your own.\u003c\/p\u003e\n\u003cp\u003eNow it's time to make sure that practice is actually working \u003cstrong\u003efor you.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eBuilding a Thriving Solo Practice\u003c\/strong\u003e gives you the opportunity to evaluate where you are, understand what needs attention, and create a practical plan for where you want to go next.\u003c\/p\u003e\n\u003ch3 style=\"text-align: center;\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong\u003eJOIN THE WAITLIST BELOW TO BE NOTIFIED WHEN LIVE CLASS DATES ARE ANNOUNCED.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pointer-events-none -mt-px h-px translate-y-(--scroll-root-safe-area-inset-bottom)\"\u003e\u003cbr\u003e\u003c\/div\u003e","brand":"Solo Spa Pros","offers":[{"title":"Default Title","offer_id":44542965809217,"sku":null,"price":69.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/7988\/3073\/files\/SoloSpaProsMembersLoginHereLogo_2_12ff4c44-d50c-4aa9-8edc-69938c7f37c4.png?v=1789094731","url":"https:\/\/solospapros.com\/products\/ssp-building-thriving-solo-massage-practice","provider":"Solo Spa Pros","version":"1.0","type":"link"}